Now Serving in Downtown Atlanta

Every Scoop
Tastes Like
It Was Made
Just for You

Hand-churned ice cream, blended smoothies, and dreamy yogurt โ€” crafted daily from real ingredients at the heart of Atlanta.

100%
Real Ingredients
Daily
Fresh Churned
20+
Flavors & Toppings

A Treat Worth
Walking For

Natural's started with a simple belief: frozen desserts should taste like something made with care โ€” not from a box. Every batch is churned fresh, every smoothie is blended to order, and every yogurt is topped with real fruit.

Located in the vibrant heart of downtown Atlanta on Marietta Street, we've become a neighborhood favorite for families, office workers, and anyone looking for a genuine moment of sweetness in their day. No shortcuts. No artificial anything. Just honest, delicious frozen treats.

๐Ÿ“
Real Fruit
Fresh, never frozen syrup
๐Ÿฅ›
Real Dairy
Premium milk & cream
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Made with Love
Small batches, big flavor
Bright and inviting Natural's ice cream shop interior

Why People Keep Coming Back

It's not just what we serve โ€” it's how we serve it, and the care behind every detail.

Quality First

We source the best ingredients and never cut corners. If it doesn't taste exceptional, it doesn't make it into our shop.

Made Fresh Daily

Every batch is churned and blended the same day. That means peak flavor, the right texture, and nothing sitting around.

Friendly Faces

Our team treats every customer like a regular. Walk in and you'll leave with a smile โ€” and probably a second scoop.

Right in Downtown

Located on Marietta Street in the center of everything. Easy to find, easy to park, and perfect for a midday pick-me-up or after-dinner treat.

Colorful ice cream scoops in a display freezer
Fresh berries and fruit toppings for smoothies
Frozen yogurt being dispensed from a machine
Happy customer holding an ice cream cone

Visit Natural's

We're right in the heart of downtown Atlanta โ€” easy to find, impossible to forget. Stop by for a scoop, a smoothie, or a moment of pure indulgence.

Our Location
190 Marietta St NW
Atlanta, GA 30303-2705
Hours
Mon โ€“ Sat: 11:00 AM โ€“ 10:00 PM
Sunday: 12:00 PM โ€“ 9:00 PM
Is this your business?This is my business